Free White Paper
How Asian brands win with influencer marketing in Europe.
A practical guide to launch campaigns in France, Germany, and the UK. Platforms, micro-influencers, culture, compliance, and ROI.
Inside the guide
What you will learn
Which platforms matter in Europe
Instagram for lifestyle, YouTube for reviews, TikTok for awareness, LinkedIn for B2B.
Why micro and nano creators drive ROI
Smaller creators deliver more engagement, trust, and ROI than big celebrities.
How to adapt brand voice to local culture
French humor, German clarity, UK storytelling. Adapt to local audiences.
The rules: disclosure, GDPR, sector limits
#ad disclosure, GDPR, industry restrictions. What every brand must follow.
We run real campaigns, not tool demos.

Written by

Leo Thevenet
Founder & CEO, Smartfluence
- A decade between Asia and Europe
- Campaigns with AliExpress and Huawei
- Judge in 20+ startup competitions
- Tsinghua CS master's
- Founder of Smartfluence and Geek Media
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