Politique de Confidentialite

Derniere mise a jour : Mars 2026

This Privacy Policy describes how Smartfluence SAS ("Smartfluence", "we", "us", or "our") collects, uses, and shares your personal data when you use our website and platform.

1. Legal Information

Website: smartfluence.fr
Publisher: Smartfluence SAS, 11 rue Saint-Lazare, 75009 Paris, France. RCS Paris 977 554 021.
Host: Amazon Web Services (AWS), EU data centers (eu-west region).
Contact: contact page

2. Data Controller

The data controller responsible for your personal data is:

Smartfluence SAS
11 rue Saint-Lazare, 75009 Paris, France
Contact: contact page

3. Site Access

Access to the site and its use are reserved for strictly personal purposes. You agree not to use the site or the information it contains for commercial, political, or advertising purposes, or to send unsolicited communications.

4. Intellectual Property

All trademarks, photographs, texts, illustrations, videos, sounds, technical solutions, and software on this site are protected by intellectual property laws. Any reproduction, adaptation, or use without prior written authorization from the publisher is strictly prohibited.

5. Data We Collect

We may collect the following categories of personal data:

  • Identity data: first name, last name, job title, company name.
  • Contact data: email address, phone number, postal address.
  • Usage data: pages visited, features used, session duration, referral source.
  • Technical data: IP address (anonymized), browser type, operating system, device type.
  • Communication data: messages sent through our contact form, email correspondence.

6. How We Use Your Data

We use your personal data for the following purposes:

  • To provide and maintain our platform and services.
  • To improve the platform and user experience.
  • To respond to your inquiries and provide customer support.
  • To verify your identity and maintain security.
  • To personalize services and content.
  • To send you product updates and marketing communications (only with your consent).
  • To prevent fraud and malicious activity.
  • To analyze usage patterns and improve our platform.
  • To handle disputes and enforce our terms.
  • To comply with legal obligations.

The legal bases for processing are: performance of a contract, legitimate interest, consent, and compliance with legal obligations (GDPR Art. 6).

7. Third-Party Data Sharing

We share data with the following third-party service providers:

  • HubSpot (EU): CRM and marketing automation. Used to manage contacts, send emails, and track form submissions. EU data center (eu1).
  • Plausible Analytics: Privacy-friendly website analytics. No cookies, no personal data collection. Data is aggregated and anonymous.
  • AWS (Amazon Web Services): Cloud infrastructure hosting. Data is stored in EU-based data centers (eu-west region).
  • Google Analytics (GA4): Website analytics, activated only after explicit user consent via tarteaucitron.

We do not sell your personal data to third parties. All service providers are bound by data processing agreements compliant with GDPR. Data transfers occur only within the EU or to countries with adequate data protection, in compliance with GDPR Chapter V.

8. Your Rights

Under the GDPR, you have the following rights regarding your personal data:

  • Right of access: request a copy of the personal data we hold about you.
  • Right to rectification: request correction of inaccurate or incomplete data.
  • Right to erasure: request deletion of your personal data ("right to be forgotten").
  • Right to restrict processing: request limitation of how we process your data.
  • Right to data portability: request your data in a structured, machine-readable format.
  • Right to object: object to processing based on legitimate interest or for direct marketing.
  • Right to withdraw consent: withdraw consent at any time where processing is based on consent.

To exercise any of these rights, contact us at our contact page or by post at: 11 rue Saint-Lazare, 75009 Paris, France. We will respond within 30 days (extendable by two months for complex requests).

You also have the right to lodge a complaint with the CNIL (Commission Nationale de l'Informatique et des Libertes), the French data protection authority.

9. Cookies

A cookie is a small file stored on your device when you visit a website. We use tarteaucitron as our cookie consent management platform, which allows you to manage your preferences and provides a GDPR-compliant consent experience.

Cookies present on our site:

  • Google Analytics (GA4): audience measurement. Activated only after consent.
  • HubSpot: CRM tracking. Activated only after consent.
  • Plausible Analytics: privacy-friendly analytics. Does not use cookies.

Cookie consent is valid for 13 months. You can modify or withdraw your consent at any time by clicking on the cookie management banner at the bottom of the page.

10. Data Retention

We retain your personal data for the duration necessary to provide our services or assistance. After this period, data may be retained longer if required by law, to resolve disputes, prevent fraud, or enforce our terms.

Contact form submissions and email correspondence are retained for a maximum of 3 years from the date of your last interaction with us. After this period, your data is automatically deleted or anonymized.

11. Commercial Communications

You may receive commercial offers from us. To opt out at any time, contact us at our contact page.

12. Liability

The publisher is not liable for service interruptions, whether voluntary (maintenance, updates) or involuntary (technical incidents), nor for damages resulting from the use or inability to use the site. Users are responsible for the security of their own equipment and connection.

13. Hyperlinks

The site may contain links to external websites. We are not responsible for the content, practices, or policies of these external sites. Linking to our site is authorized without prior permission, provided it does not damage our image.

14. Applicable Law

This Privacy Policy and any dispute relating to the use of the site are governed by French law. Any dispute shall be submitted to the competent courts of Paris, France.

15. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page with a revised "Last updated" date.

16. Contact

For any questions regarding this Privacy Policy, contact us via our contact page or by email at our contact page.